Giddy Up!
We all know of the Budweiser Clydesdale horses from their SuperBowl TV commercials. They’re kind of an American Icon. I was discussing with a friend how the horses travel across the country. We determined that they must have predetermined local horse stables to stop at and stay in while they travel. I imagined this world of Hilton Resort-like horse stables all around the country where it’s...
Read MoreBarter In Candy
I was once asked to barter in candy for my social media services. Why didn’t I take the offer? Here are some reasons: Too much candy. Do you know how much candy $500 per month will buy? I love candy, but the thought of that much candy makes me feel yucky. Good teeth. I have been blessed with healthy teeth. I want to keep it that way. Overall health. Everything in moderation. That much candy...
Read MoreExperience Magic
I’ve been referred to as a social media magician. People have said I work magic on their social media campaigns. I thank them kindly for their compliments, but always say something like, “It’s not really magic though; it’s experience and being able to anticipate changes in the market.” Marketing, including social media marketing, isn’t magic. It may appear that good marketers achieve...
Read MoreSocial Hunger Games
I’m officially hooked on The Hunger Games. I saw the movie first, and I’m now finishing up the 3rd book. The books are awesome by the way, if you were wondering. I’m often asked what I think about new social networks, how long existing social networks will survive, and what I think the next big social network will be. Given the way my mind works, I couldn’t help but wonder what if social...
Read MoreSocial Media & Doughnut Wars
Don’t think, just pick one – Krispy Kreme or Dunkin’ Donuts? It probably is an easy choice because, based on my scientific research (which consisted of calling/emailing friends and family), the choice likely rolls off your tongue almost as easily as your own name. Also based on my scientific research – my friends and family think I’m a little weird for asking them this question. But...
Read MoreSocial Media & The Mullet
Do you treat your social media like the iconic haircut – The Mullet? Business in the front, party in the back! The Mullet is really two haircuts on one person. One person trying to pull off both looks, at the same time. Short hair in the front and long hair down the back. Interesting concept, but is it effective in its goal of general awesomeness? Or do people who are brave enough to sport the...
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