Hold on! Do not stop reading! The secret to abandoned cart emails is that I want you to not send just one email and not just two. I want you to send at least three abandoned cart emails.
The big secret to abandoned cart emails is that you need to create a series of those emails. Three to five emails will help you convert better. When we initially look at a new client’s system I look to see- are they sending abandoned cart emails? Then, are they just sending one? The second thing I look at is are they sending a series? We know a series converts better.