Social Media Marketing for Ecommerce – Behind the Curtain
Today we are going to talk about how ecommerce companies can have success using social media marketing for ecommerce to promote their business.
There are a lot of things you can do with social media if you are an e-commerce company but there are a handful of things that we primarily focus on for our consumer product ecommerce brands.
We have a lot of videos about the ins and outs of running a successful influencer marketing campaign. You can learn get the answers to the question what is influencer marketing and how does it work, as well as the answers on how to run an influencer marketing campaign, on those blog posts. Influencer marketing is a great way to bridge the gap between organic or non-paid posts and non-paid growth and paid growth through things like advertising. If you align with the right influencer it can really help you grow your brand awareness and get it in front of more people who are likely to be ideal customers for you.
Social Advertising is included in Social Media Marketing for Ecommerce
Another way you can use social media marketing ecommerce is to drive traffic to your website is ecommerce advertising on social media.. This might seem like the obvious one but there are some things you have to watch out for when you’re looking at advertising on social platforms. Make sure that you don’t spend too much and to also make sure that you get results is something that we do a lot of for our e-commerce client.
We make heavy use of things like custom audiences built around Facebook pixel retargeting as well as email marketing lists and that seems to work really well to help both drive new traffic and bring existing traffic or people who have already visited the site back to their website. With that traffic, you can increase the likelihood of repeated purchases or even getting new customers in the door.
The other thing social media can really help ecommerce companies do is connect more authentically with their audience through one-on-one conversations. You can do this through stories or via direct messages.
Another thing that we try to encourage our clients to do is share their social mission. By sharing your social mission, that gives people- even if they’re not ready to purchase your product yet – the sense that you’re authentically involved. Obviously, you need to be authentic about it and needs to be true to your culture and vision but with having a social mission you can create a lot of powerful engagements. It helps build brand loyalty and incentivizes customers to purchase from you versus maybe an Amazon or eBay where there is not really a clear social mission. Social media helps ecommerce brands connect more authentically and more rapidly with their potential customers.
These are all ways that you can help take your brand from Known to Remembered to Respected.