First, I ask myself – what does a “good outcome” look like to me? What do I want to achieve?
Once I answer that, I ask myself how long I would give me or my team to reach those outcomes. That solidifies the “fast” part of this equation.
Finally, I’ll ask myself how much would I be willing to pay to achieve those results in that timeline?”
Once I have that, I have a clear picture of where I am on the good/fast/cheap spectrum.
Then, I pick two. Usually, I want a good outcome, so my options are either fast and expensive, slower and less costly.
Sometimes I will go for fast and cheap, but sacrifice the “good” part of it, if I am testing a new idea or just need to get something out there.
You may wonder why I’m sharing this with you. Well, maybe you can implement it yourself when making decisions! Listen, most of us are small business owners – and we’re in this together. If I can share something like this to help you grow your business, I’m happy to do so.