The Shopify marketing strategy we used to help promote LoLo Body Care included a mix of influencer marketing, affiliate marketing, and email marketing. Read on to learn how we helped this client increase their online sales through a solid Shopify marketing strategy.

188% Sales Growth

Year-over-year increase in ecommerce revenue sales growth, when comparing January 1 - April 21, 2020 to the same period for the prior year (2019).

Collaborative Effort

BeeSmart is responsible for some of this growth; LoLo is responsible for the rest. It’s a team effort resulting in an overall jump in sales revenue from 2019 to 2020.

37.5% Follower Increase

Instagram followers increased by 37.5%, from March 1 – April 22, 2020, as compared to follower count on 2/29/2020. This represents over 600 new, and engaged, followers.

More Potential Customers

Even in the uncertainty of 2020, we continued some influencer marketing and outbound engagement for LoLo. Those efforts led to more followers.

92% Engaged Increase

Instagram post engagements increased by 92%, from March 1 – April 22, 2020, as compared to the prior 50 days. This represents 1,200 more engagements.

Messaging Matters

With the organic outreach and engagement effort we implemented, LoLo saw a jump in Instagram post engagements. This was a Shopify marketing strategy that worked!

Project Brief for Shopify Marketing Strategy Success

How does an ecommerce thrive without putting its products front and center? By getting its core values and social mission messages to resonate with a core following. The Shopify marketing strategy we implemented for LoLo was all about body-positivity messaging, with a healthy dose of love for people and planet before product. Through collaboration and brainstorming, BeeSmart and LoLo came up with a plan to change messaging, tone, and frequency on social media and email marketing. We also refocused our influencer marketing solely on an already successful, targeted niche.

Challenges

  • Covid-19 economic impact on customers

  • Short timeline for change

  • Prioritize opportunities

  • Promoting with situational awareness

Solutions

  • Change tone in content

  • Reinvest time with targeted niche

  • Support LoLo’s email marketing efforts

  • Stay true to brand messsage & values

“Your services are critical to my sales growth and sanity.”    Kismet, founder

Shopify-marketing-strategy_1 of 3 LoLo
Shopify-marketing-strategy_2 of 3 LoLo
Shopify-marketing-strategy_3 of 3 LoLo

Shopify Marketing Strategy Skills Needed

BeeSmart relied on several skills to help LoLo with its Shopify marketing strategy. Through collaboration and trust, the teams found a way to seize opportunities during this time to help this small business survive, without being overly opportunistic. The number one priority for both teams was kindness for LoLo’s customers and key contacts. The focus was how to help those followers practice self-care during this time.

Collaboration & Creativity
Responsiveness & Speed
Instagram Marketing
Compassion

About LoLo Body Care

LoLo Body Care is a steward of the environment, and the beings who live in it. LoLo believes kindness embodies an eco-friendly lifestyle: reducing, recycling, reusing, and re-purposing. Adventure can happen while standing still, sitting comfortably, or moving fast, and LoLo supports those adventures. Their social missions include supporting eco-friendly efforts and supporting small businesses around the world through funding micro-loans.

BeeSmart’s Perspective

Working with LoLo Body Care to improve its Shopify marketing strategy was a refreshing experience. Kismet, the founder, is a creative and rambunctious spirit that infuses those qualities in all of LoLo’s products. Her unwavering commitment to LoLo’s social missions inspires the BeeSmart team. The indie maker influencer marketing we’ve implemented for LoLo has been especially rewarding. We’re proud to be affiliated with her company, and look forward to helping LoLo and Kismet enjoy continued growth from our online sales for small batch creators programs.

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