Our strategies for ecommerce success for Lusty Monk Mustard included content, engagement, and email marketing. Read on to learn how we helped this client increase their online sales through these strategies for ecommerce success.

440% Sales Growth

Year-over-year increase in ecommerce sales growth revenue, when comparing the week of April 11-18, 2020 to the same week in the prior year (2019).

Branding Pays Off

During the peak of new Covid-19 cases in the US, Lusty Monk Mustard experienced a great week in sales. BeeSmart helped this growth by increasing goodwill through sharing relevant and helpful content on Lusty Monk’s social channels.

35% Follower Increase

Instagram followers increased by 35%, from March 1 – April 22, 2020, as compared to follower count on 2/29/2020. This represents over 335 new, and engaged, followers.

More Potential Customers

During the Covid-19 outbreak, we paused influencer marketing and focused more on outbound engagement for Lusty Monk Mustard. Those efforts led to more followers, and a small business surviving through a crisis.

4 New Retail Stores

Lusty Monk Mustard got their products into four additional retail locations during this time. Retail location sales make up a significant amount of Lusty Monk’s overall revenue.

Goodwill & Collaboration

BeeSmart played a role in this win through building goodwill online. Through sharing and promoting other small businesses during this time, Lusty Monk has become a brand with which other businesses want to affiliate. The team’s collaboration made this effort possible.

Project Brief

How is a small business surviving a crisis like Covid-19? By relying on their brand strength and building goodwill. Lusty Monk Mustard has experienced online sales growth during this time by focusing on their community. While total revenue has fallen significantly during Covid-19, the online sales for small batch creators program increaed revenue. We feel fortunate that Lusty Monk Mustard relies on BeeSmart to help them through the Covid-19 crisis.

Challenges

  • Covid-19 impact on customers

  • Maintain wholesale orders

  • Finding the right tone

  • Promoting with situational awareness

Solutions

  • Leading with compassion

  • Building goodwill

  • Identifying unique opportunities

  • Increased collaboration

Would you hire us again?

What’s it like working with us?

How did you decide to hire us?

Full Clip of Answers!

“We’re busy as hell with online orders…it’s really helping balance out all the lost revenue from restaurants.”   Kelly, founder

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Skills Needed

BeeSmart relied on several skills to help this small business survive during the Covid-19 pandemic. From the start, Lusty Monk’s founder wanted to be careful about how we promoted the brand during this time. We needed to find the right tone – one that was appropriate for promoting during a crisis. She was adamant about “paying it forward” and finding small ways in which the brand could help restaurants, servers, and small retail stores during Covid-19. We supported this mission and got to work on messaging and outreach.

Social Media Engagement
Messaging
Collaboration
Empathy

About Lusty Monk Mustard

Lusty Monk Mustard believes in life-long learning and paying it forward. Never was this more evident than during the Covid-19 pandemic. By finding a balance between focusing on the company’s survival AND on the wellbeing of those around, and affiliated with, the brand, Lusty Monk grew both their goodwill and their online sales. We look forward to continuing this journey with them.

BeeSmart’s Perspective

Working with Lusty Monk Mustard, and on the handmade business social media for Kelly (the founder), is a rewarding experience for the BeeSmart team. Lusty Monk has made BeeSmart a better service provider, and we honor the relationship. It’s refreshing when we can transcend the client/vendor relationship and become collaborative creative partners with our clients. That’s how we’d describe our relationship with Lusty Monk. Spread the lust!

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